Ethan Fialkow
Ethan Fialkow, JD, MBA, is the author of Minerals Revolution, the founder of We Optimize Wellness, and the person behind Pure Minerals. He writes every page in our Learn library from the research and protocol in his book.
Ethan grew up in a family of Western doctors, and for most of his early life he did what that system told him to do. Prescriptions, procedures, and over-the-counter pills were the default answer to every problem. By his early twenties he was dealing with low energy, allergies, sinus trouble, and a string of surgeries, and none of the standard answers were moving him forward.
Around 2001, while in his first year of law school, he started reading everything he could find on nutrition, biochemistry, and the history of how our food and medicine changed over the last century. That self-education ran for two decades. The pattern he kept finding was simple: most people are short on key minerals, and the modern food supply loads them with iron and synthetic additives that make the shortage worse.
Minerals Revolution and the Mineral Optimization Protocol
Ethan pulled that research into Minerals Revolution, a book on copper, magnesium, iodine, boron, iron, retinol, and the cofactors that make them work. It lays out why the RDA is a survival floor, how the mineral crisis happened, and a step-by-step Mineral Optimization Protocol built around bioavailable copper. The protocol starts low, moves slowly, and puts as much weight on what you stop as on what you start.
He founded We Optimize Wellness to share that work, and Pure Minerals exists because the protocol needed a clean, affordable source of Albion copper bisglycinate in both capsule and powder form.
Background
- JD and MBA
- Author of Minerals Revolution
- Founder of We Optimize Wellness and Pure Minerals
- More than 25 years as a business operator and founder of We Unf*ck, a consulting firm for small and midsize companies
Start reading
New to copper? Start with what copper does for the body, then read about ceruloplasmin and how copper moves iron. When you are ready to put it into practice, the Mineral Optimization Quick Start walks through the protocol order.
Common questions
Who is Ethan Fialkow?
Ethan Fialkow is the author of Minerals Revolution, the founder of We Optimize Wellness and Pure Minerals, and a JD and MBA with more than 25 years of operating experience.
What is Minerals Revolution about?
Minerals Revolution explains why modern diets leave people short on copper, magnesium, and other key minerals while overloading them with iron, and it lays out the Mineral Optimization Protocol for rebuilding mineral status.
Where can I get the book?
Minerals Revolution is available on Amazon, and you can find more about it on the We Optimize Wellness website.
Pure Minerals copper bisglycinate
Albion copper bisglycinate in capsules and powder, with free US shipping and a 30-day money-back guarantee.
